The Augur platform’s tradable tokens are called REP, for Reputation - and for a rather obvious reason. Users can bet on events with these Reputation tokens, making Augur essentially a prediction market platform. The more accurate your prediction is, the more reputation you obtain from the winner’s pool. The more REP you hold, the more trust is given to your login. Essentially, you gain or lose tokens based on the reliability of your predictions. The future seems bright for such a coin, with the lead-developer of REP stating that he one day hopes these tokens can be used by farmers in Argentina to hedge against weather cycles or Chinese traders who can't access the US stock market and even suggests that forecast markets can be used by doctors to more accurately diagnose patients.