BAT seeks to capture the market for blockchain-based advertising. These tokens improve the transparency and efficiency of digital marketing and advertising by using BATs as the premier method of exchange between publishers, advertisers, and users. Advertisers can achieve higher returns on their investment through better targeting and reducing fraud. BATs operate on a browser known as ‘Brave’ - here, users can block ads, change the ads they see, or even view ads and earn BATs in return!
